Entrepreneur Couple pen insightful book on journeys of 6 successful Start ups

Gagan Jain and Neeti Jain, authors cum entrepreneurs, launched their first book, "The Start Up Diaxies", a collec-tion of real stories on ordinary entrepreneurs with extraor-dinary journey, today at Oxford Bookstore in Bangalore. The book was unveiled by Phanindra Sama, CEO, and Redbus.in, one of the entrepreneurs featured in 'The Start up Diaries: The other entrepreneurs present at the event were Vijay Shekhar Sharma, Founder, One97; Abhinav Sinha, Founder, EKO and Ajit Andhare, Founder Colosce-um Media, who are featured in the book as well The book also features Yo! China and The Loot Store

The Start up Diaries' is a collection of the real life ex-periences of six of the most successful entrepreneurs operating in India. The journeys of these entrepreneurs have been realistically laid down in the book, where the author-couple believes 'The Start up Diaries' will influence the thoughts of budding entrepreneurs and aspirants. Each chapter is dedicated to one entrepreneur, capturing every incident of his journey to success, including his motivat-ing, hilarious and thought provoking moments.

About the book `The Start up Diaries' has covered the creators of the renowned companies like redBus.in, Yo! China, Eko Financial Services, The Loot Store, Colosceum Media and One97 Communications. In each story, the authors have captured the struggles, challenges, and accomplishments; funny and significant moment of the entrepreneur's life in such engaging way that it makes the book an interesting and effortless read. 

Each story focuses on the goals and the mistakes that a person makes during his initial stages of growth. And eventually, how these mistakes teach him the lesson and succeed further. The stories depict the strong determina-tion and will power of these entrepreneurs who despite various challenges pursued their dreams and ultimately succeeded, overcoming the odds. This book doesn't seek to glorify entrepreneurs, but presents a very realistic per-spective of their hardships, mistakes and proud moments. It tries to shatter the common perception that only Ivy League or IIM qualified people can create successful new age businesses.